Why doesn’t the logo design cost a mere $100 or even $200? This is because a lot goes into the logo which will cost you above this amount. Anything less than this amount is an invitation to disaster as poor quality is bound to be the norm in such cases. This article will tell you 8 reasons why your logo designer deserves more than $200.
You have to work to design a logo
Professional designers have to work to design a logo and this takes work. To design a logo, you need to invest time and effort. It is not equivalent to just playing on the computer for a few hours.
Professionals went to school to learn this art
Web designers learning on their own is not a rule but merely an exception. They have to study for four years to learn this trade. This makes them worthy of earning a decent amount.
Equipment and software used in logo designing is expensive
Since logo designers have to stay aloof with the current technology and software, the costs are passed on to the clients. This holds true for any business where the expenses are passed to customers. If they do not charge this amount, then they will go in a loss.
Logo designing is not simple
A lot goes in this task because it entails a lot of efforts from meeting the client to creating a design brief to creating a proposal and much more. If you didn’t know, the professionals have to research your company and competitors before they can brainstorm and generate ideas to create the actual idea. Even then they have to further refine the idea, seek your approval and do the revisions till the design is finalized. Will all these tasks cost you less than $200?
This task does not take only two hours
Designing a logo takes anywhere from 20 to 30 hours. Now imagine how would you react if someone paid you $50 for 30 hours of hard work? Besides, all your skills, experience, degree and expensive software are also being used.
An experienced professional did not start logo designing yesterday
The more experience you have about doing something, the better expert you would be and this implies that the services you provide will too have a greater value. Since professionals who are designing logos have designed hundreds of them, then why should they not be considered an expert?
Your entire business is built on your logo
Everything about your business from business cards to the company website to colors and the branding and identity, builds on your logo. Since this is of a high importance, would you risk jeopardizing your business without a defined logo? Will you allocate scarce resources to achieve effective branding to your advantage?
Your logo will be the first thing that people see
First impressions matter a lot and you would not want to risk taking a look at your logo that does not represent the very face of your company.
Don’t take the risk of settling for a cheap logo so that you can have a new one when business is doing well. The purpose of logo designing is creating a brand. If you go ahead to change the logo after every few years, the purpose of the brand will be lost. Hence, invest with great care and have the perfect logo ready on the first attempt.